Having a Career Identity Crisis?

Hey! I’m Janel. A career coach for driven women like you who want to kick your career identity crisis to the curb & find your north-star career. 

And just like you, I grew up in the #girlboss era thinking I’d be just like Andie Anderson—working in a glamorous downtown office, wearing my elevated business casual, killing it at my job, and still having plenty of time to be “that girl” outside of work, too.


ooof, i've been there, friend.

Journal pages, a mental health walk, phone call with mom, shoo-ing my cat off my keyboard, dessert always.

daily rituals

Guesting on podcasts, on coaching calls with my delightful clients, biking along the water, singing in the shower.


Racism, antisemitism, homophobia, ableism, or hatred in any form.


Straight talk, short emails, second chances, and that what makes you different is your superpower.


Enter: the "Pivot With Purpose" (PWP) framework, AKA the roadmap to career fulfillment I wish I'd had earlier.

We both know that corporate life is nothing like our favorite 2000s rom-coms. Your career becomes your lifestyle—and if you don’t love your work or company culture it can lead to serious burnout and totally questioning that “rest of your life” career path.

I'm proof that even an HR pro can have a career identity crisis.

After studying work psychology at NYU, excelling in various HR roles at NBCUniversal, Stitch Fix, and Tinder, and getting my masters in HR, I still felt like something was missing in my professional life, and that I hadn't really found my *thing*... and it was beyond frustrating.

So, I started my own big career pivot from corporate HR to independent career coaching in the middle of a global pandemic, using everything I knew about recruiter psychology, job application best-practices, and values-based goal setting.

It was messy, maddening, and lonely. I knew there had to be a more empowering, connected way to make a career pivot, so I made it—just for driven millennial women like you.

Inside PWP Collective, PWP Express, & PWP Premium, I take my 10+ years of career coaching and HR experience to guide you in finding that "hell yeah, this is what I'm meant to do”' kind of work.

In both group coaching and 1:1 settings, I’m here to support you with all things career & soul-searching to help you:

Get clear on your deep personal values & lifestyle non-negotiables.

Build up a strong personal brand that positions you as the “obvious” hire.

Feel confident pitching that personal brand to an active, engaged network that’s waiting to connect you to opportunity.

Tap into the hidden job market at the same time, because your dream job probably isn’t even posted online!

Feel prepared with negotiation scripts that’ll score you a higher salary, better benefits, and the title you know you deserve.

Sound like the clarity you're looking for?

let's work together

Here’s some other must-know info about ya girl:

I’ve got an inner critic, Ingrid. She may not be a real person, but “her” words certainly poke at my realest insecurities. It took me a while to separate “Ingrid’s” thoughts & my OWN thoughts, but now, I’ve learned to have no problem telling her to GTFO with her negativity. Forewarning: You may see her make a guest appearance on my Instagram now & then. 😉

can you even?

I love me some “woo-woo” chat. I’m a Cancer sun, Scorpio rising, Virgo moon. Enneagram 4w3. HD Projector. Oh, and loveeeee a good tarot card pull before a big day.

My cat Charlotte is my queen. I adopted this sassy fur ball in San Fran. I cater to her needs, and in return, she allows me to take pics of her and turn them into memes. (Follow me on Insta for the latest Char Char content!)

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

my guilty pleasure

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical.

rufus du sol


a european getaway


big magic


decaf iced latte 


entourage... again



"My favorite part about working with Janel is her beautiful combo of woo-woo and
straight talk New Jersey-spice."


so they say:

let's work together

You don’t need a background in HR to crack this code—you just need the right strategy and support.

My coaching focuses on the WHY behind your career transformation and getting clear on your long-term life and career goals.

Life is way too short & valuable for you to sit back and let it happen to you.

Let’s turn that around and help you happen to life.

fulfilling careers are found here.