It’s about damn time you found a career that fits.
It’s about damn time you found a career that fits.
Feel clear on the kind of career path that matches who you are now + prepared AF to land a competitive new job that you’re proud to share on LinkedIn!
PIVOT WITH PURPOSE
START NOW
Millennial women carry the weight of A TON of expectations on our shoulders. It’s easy to get caught up in it all, go through the motions, and keep striving for the next big thing.
More money. More accolades. More fulfillment & achievement.
Except, there’s a catch nobody told you about…
The deeper you get into your career, the more you might realize this is NOT the life for you.
And to admit this has turned your world upside down would be a complete understatement. Because, y’know, you’ve spent the majority of your life striving for this *one* thing (a fulfilling, boss-babe career), to come to the realization that you’re completely unsatisfied and burnt out. Cool cool cool.
So, what are you supposed to do NOW?!
Welcome to
Pivot With Purpose
how did we get here?
We both know that corporate life is
nothing like our favorite 2000s rom-coms.
We both know that corporate life is nothing like our favorite 2000s rom-coms.
1.
2.
3.
4.
DOes any of this sound familiar?
“Pivot With Purpose helped me achieve exactly what I wanted- a competitive job and 100% salary increase at one of my dream companies! Investing in yourself is one of the most important forms of self care, and this program is completely worth it. You will truly thank yourself and Janel. I can’t recommend PWP enough!”
— Jojo,
hired at hbo
"Completely worth it!"
Pivot With Purpose
introducing...
The proven framework that's helped thousands of Millennial overachievers go from bored + burnt out →
fired up + fulfilled in their careers!
Gone are the days when a polished résumé and a motivational blog post were enough to land your next big opportunity. In today’s post-pandemic, AI-disrupted, remote-first world, making a career pivot isn’t just about putting yourself out there— it’s about knowing exactly where to go,
why you’re going, and how to get there with intention.
Pivot With Purpose is the handbook we all wish existed when everything started changing.
No generic advice.
No pointless worksheets.
Just a clear, proven framework that helps you cut through the noise,
clarify what you actually want, and take bold, strategic action to make it real.
Here’s what you’ll accomplish inside:
The career change rules have been completely rewritten.
not just guesswork.
✔️ Identify your true motivators, values, and strengths based on real experience
✔️ Spot patterns in your past roles to decode what’s next
✔️ Walk away with a clear picture of what’s not working—and what must change
✔️ Design a custom blueprint that maps your must-haves, dealbreakers, and direction
✔️ Explore what kinds of roles fit your strengths (even if they’re not on your radar yet)
✔️ Nail down what types of companies and cultures will help you thrive
✔️ Use the exact scripts and outreach strategy that actually get responses
✔️ Ask the right questions to get clarity, not clichés
✔️ Turn cold contacts into warm advocates who can open doors
Rock the Formal Interview
by combining personal branding, targeted outreach, and strategic networking.
✔️ Build a standout candidate brand that shows recruiters, “I’m the one!!”
✔️ Master the art of high-impact applications that don’t get ghosted
✔️ Create a repeatable job search system that compounds over time
You’ll know what to say, how to say it, and how to stand out without sounding rehearsed.
✔️ Understand what hiring teams are really looking for + learn to speak their language
✔️ Nail your story, value prop, and responses to tough questions
✔️ Master the mindset + strategy that turns interviews into offers
✔️ Use proven scripts and strategies to negotiate without fear
✔️ Compare multiple offers like a pro—beyond just salary (there's so much more on the table!)
✔️ Walk away with more money, more alignment, and more peace of mind
6: NEGOTIATE YOUR BEST OFFER(S)
Rock the Formal Interview
5: stand out in THE FORMAL INTERVIEW
4: ACTIVATE YOUR JOB SEARCH FLYWHEEL™
3: GET THE ANSWERS FROM REAL PEOPLE
2: BUILD YOUR PERSONAL PIVOT BLUEPRINT
1. learn from your past experience
Finding the right career takes intention—but imagine your pride a few months from now when your work actually inspires you to use your whole brilliant brain instead of doing another task that’s insulting to your intelligence!
You've waited long enough
here's what's on the other side of your pivot:
I'm so ready!
Imagine if instead of choosing between a competitive salary & meaningful work, you had a job that afforded you both—
because you don’t need to start from the bottom again
to kickstart a new career.
What heights could you reach if you had a concrete, easy-to-follow roadmap to take you from boredom, frustration & career burn out to landing the juiciest role you’ve ever had—
with confidence.
lifetime access to future updates as markets change
THE ENTIRE PIVOT WITH PURPOSE METHOD TO CLARIFY YOUR CAREER GOALS + LAND A NEW JOB
The Pivot That Pays For Itself:
ACCESS TO THE PRIVATE PWP COMMUNITY / ALUMNI NETWORK
9 MODULES OF VIDEO GUIDANCE FROM JANEL
LIFETIME ACCESS TO FUTURE UPDATES AS MARKETS CHANGE
Plus:
✔️ A CRYSTAL-CLEAR BLUEPRINT FOR YOUR NEXT CAREER UPGRADE
✔️ DIRECT FEEDBACK + STRATEGY FROM JANEL 2X MONTHLY
🎁 BONUS: ACCESS TO THE EXCLUSIVE PWP ALUMNI NETWORK
🎁 BONUS: AI PROMPT TOOLKIT FOR CAREER CHANGERS
🎁 BONUS: NO OPEN ROLE? NO PROBLEM! HOW TO GET YOUR FOOT IN THE DOOR ANYWHERE.
that's thousands in bonuses... included for free!
When you land your next role—
and negotiate for what you’re really worth—you’ll likely earn back your investment in PWP & then some!
Whether it's a higher base salary, better benefits, or a signing bonus, Pivot With Purpose gives you the tools to make it happen.
ONE-TIME PAYMENT
OF $997
ONE-TIME PAYMENT
OF $997
→
→
PAYMENT PLAN
2 MONTHLY PAYMENTS OF $525
PAYMENT PLAN
2 MONTHLY PAYMENTS OF $525
[$3,000 value]
✔️ 11 COPY/PASTE SCRIPTS + TEMPLATES FOR NETWORKING, INTERVIEWING, AND NEGOTIATING
[$500 value]
[$250/week VALUE]
[$400 VALUE]
[PRICELESS!]
[PRICELESS!]
“Before Pivot With Purpose, I was struggling with creating actionable steps to bring the vision of my career to fruition.
Honestly, I was feeling burnt-out and frustrated.
I decided to use PWP because I wasn’t making much progress in my job search. I had already tried my way, and it wasn’t working; I knew with Janel’s help, I could get in front of a hiring manager at one of my top three companies.
It’s challenging to work through career transitions alone, but PWP focuses on what actually works.
I got a job at my top-choice company, negotiated a 30% salary increase, and found a healthy, supportive work culture with opportunity for growth!"
Maddie
got her groove back:
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
Made six figures:
life-changing results
“Before joining Pivot With Purpose, I was struggling with closing the deal on the jobs I was interviewing for and reaching final interview stages in, and I was feeling discouraged and confused.
The best part of Pivot With Purpose is the built-in opportunity to deeply reflect on your priorities, skills, accomplishments and things like what you might not want to touch in your next role. It helped me pare down what I wanted to do versus what I thought I wanted to do.
Pivot With Purpose has helped me with unshakeable clarity and confidence at this point in my career and life stage, and now I feel more empowered and in control.”
Marina
pivoted from non-profit to venture capital
See Wins Like:
“Pivot With Purpose has helped me find clarity around my short term and long term goals- along with the tools to get there- and now I feel confident in the conversations I’m having to shape my career into what I need to feel fulfilled and successful.”
Hannah
hired at the american red cross
"I cannot say enough good things about my experience with PWP!
When I began, I felt completely stagnant and dejected about making a career move, and by the time I completed the program, I had clarity about my goals and landed a new position on my long-term path. Do yourself a favor and make this investment in your future!
The structure of this program is invaluable- I had all the pieces but no idea how to put them together or effectively leverage them until Pivot With Purpose.”
Luke
Pivoted from sales to supply chain ops
Land a job that adds purpose and meaning to your already full life
Uncover more tangible, exciting, obvious options for your career than the job you've always done
Feel proud to talk about what you do for work, because it accurately reflects who you are & what you value now (not who you were at age 22)
Break out of your “millennial career crisis” & finding meaning, creativity, and spark in your career
A year from now,
you'll wish you started today:
Let's do this!
How much time will it take me to complete Pivot With Purpose?
We work smarter, not harder, around here.
The entire course (Parts 1+ 2) total ~4 hours of video content. You can knock this out in a weekend, or take you time working through each module at your own pace. PWP is designed for someone who already has a full-time job & a full-time life.
Frequently Asked Questions
Will I interact with Janel directly?
Yep! Access to our *private* LinkedIn group is included in Pivot With Purpose. There, you'll be able to connect with current Pivoters & program alumni at their new companies, and ask Janel any questions on your way to your dream career!
Wait, why should I trust you?
I'm proof that even an HR pro can have a career identity crisis- and come out stronger on the other side. After earning a BS and MSc in HR Psychology from NYU and the London School of Economics, and excelling in various HR roles at NBCUniversal, Stitch Fix, and Tinder, I still felt like something was missing in my professional life, and that I hadn't really found my *thing*... and it was beyond frustrating.
So, I started my own big career pivot from corporate HR to independent career coaching in the middle of a global pandemic, using everything I knew about recruiter psychology, job application best-practices, and values-based goal setting.
Will this work for me if I’m coming from / pivoting into X industry?
The tools in Pivot With Purpose apply to nearly any job and industry you can imagine. Pivot With Purpose success stories have landed competitive roles in marketing, retail management, trucking operations, supply chain, social media, non-profit management, museum administration, higher education, management consulting, venture capital, publishing, healthcare, religious services, fintech, international affairs, Chief of Staff, and so much more.
I'm in!